ALWAYS REVVED UP. ALWAYS READY.
ALWAYS ON THE GO TO SERVE YOU.
Toyota Motor Philippines, Inc. (TMP), the local assembler of Toyota Cars,
decided in early 1989 to appoint a franchise dealer at the northern part
of Metro Manila. This move was made in order to bring its services and
products closer to its clientele and to re-establish its network of
dealers all over Metro Manila.
Technical know-how, marketing expertise and creditability prevailed over
all the various criteria set by the TMP. Finding all these in one team,
the final selection favored the group headed by Atty. Reginaldo A. Oben.
Toyota Balintawak, Inc. was organized and incorporated in July 1989 and
was inaugurated on April 20, 1990. The company then ranked as Asia's
largest showroom dealer.
Inside the Toyota Balintawak, Inc. dealership, a spacious and
comfortable vehicle service area with a well-trained, accommodating
staff is provided to personally service every client. Backed up by the
latest automotive equipment such as a modern paint booth, computerized
four-wheel alignment apparatus, reel-type oil change equipment, power
wrenches and lifters, and a break speed sideslip tester line, its Finance
& Administration Department monitors and ensures a smooth flow of
operations by continuously upgrading its computer hardware and software
systems. Taking one step further in April 13th 1998, TBK launched the
Quick Service Section. Presently known as the Service Fast Access Bay (FAB),
this servicing system was made fully operational mainly to offer customers
the quickest, most convenient and most reliable repair service for
kilometre check-ups, tune-up, change-oil, maintenance and other light jobs.
A systematic index parts section was also created for easy retrieval of spare parts.
On November 27, 1998, TBK gave rise to its annex, Toyota North Edsa,
to cope with the growing market demand and to establish its leadership
in the car industry even more. Strategically located along EDSA, Toyota North Edsa
is particularly known for its state-of-the-art equipment in the Service
section such as the newly-imported preparation booths, paint booths and the like.
Off with a good start, yearly sustaining better dealership among all and
being the best it can ever be today, Toyota Balintawak maintains its
reputable position in the industry as one of the most highly sought
after customer-centered and service-oriented Toyota dealerships in the country.
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